Todd Caponi Video

The Great Salesperson Purge of the 1920s – Could It Happen Today?

Feb 10, 2022 | Video

100 years ago – 1922 – the sales world encountered a year with 85% salesperson turnover. You read that right! A year when “sales executives discharged practically ALL of their salesmen”! Given that just 18 months earlier, the sales world “took almost anybody into their sales forces”.

What happened? Could it happen again today? The lead-up is eerily familiar. Better to know so we can avoid it than bury our heads in the sand and pretend like it cannot happen, right?

0 Comments

Other Videos You Might Enjoy

Are we “buyer-centric” in name only?

Are we “buyer-centric” in name only?

While we so often claim to be buyer-focused in our sales efforts, when you truly look at it, our internal processes and measures are primarily sales-focused. And, what do sellers do? Prioritize what gets measured. Can we take a lesson from 100+ years ago, and revisit...

read more
Todd Caponi
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.