Todd Caponi Video

The Great Salesperson Purge of the 1920s – Could It Happen Today?

Feb 10, 2022 | Video

100 years ago – 1922 – the sales world encountered a year with 85% salesperson turnover. You read that right! A year when “sales executives discharged practically ALL of their salesmen”! Given that just 18 months earlier, the sales world “took almost anybody into their sales forces”.

What happened? Could it happen again today? The lead-up is eerily familiar. Better to know so we can avoid it than bury our heads in the sand and pretend like it cannot happen, right?

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Todd Caponi
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