Transparency Sells Better Than Perfection! – Todd Caponi

Jun 20, 2020 | Video

In this episode of Replayz Guest Series, Todd talks about how, backed by science & data, transparency sells better than perfection. This explains why, on a website, a product with an average star rating of 4.2-4.5 sells better than one that’s a perfect 5.0. Leading with flaws & authenticity not only feels like the right thing to do, but actually is the right thing to do to maximize performance.

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Transparency Sells Better Than Perfection! – Todd Caponi

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Todd Caponi – Sales & Negotiation Keynote Speaker – Sizzle Reel

Telephone Sales – Its Proper Use (Circa 1954)

FAFO in Sales – the Role & Impact of Trust

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