Selling from the Heart Todd Caponi

Transparent Expectation Branding. Why not?

Oct 21, 2021 | Video

Can B2B companies brand expectations like B2C? Why not? Here’s a ~ 3 minute video discussing IKEA, and how B2B may be able to learn how to brand expectations to disarm and crush their competition, streamline their pipeline, win more often at a lower cost of sales, and speed decision making.

From the October 2021 “Trust Building Challenge” with ‘Selling From The Heart’s’ Larry Levine & Darrell Amy.


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