It works in sales, but works even better during an interview. This short video explains how to lead with what you aren’t – how that will give you an incredible advantage.
Backed by science & data, transparency sells better than perfection. This explains why, on a website, a product with an average star rating of 4.2-4.5 sells better than one that’s a perfect 5.0. Leading with flaws & authenticity not only feels like the right thing to do, but actually is the right thing to do to maximize performance.
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