Using History to Predict – The Future of Sales
Audio Podcast
If the saying “if we don’t know history, are we doomed to repeat it” is true, then why can’t we use history to also predict the future? In this episode, I attempt to do just that. “Buyers know more nowadays” isn’t just a quote from LinkedIn today, but also from a sales book in 1912! More information hasn’t meant the demise of the profession – it’s created more of a need for it!
With this in mind, let’s dissect the past to predict the future!
Other Podcasts You Might Enjoy
When Did Cold Calling Begin?
Audio Podcast Audio Podcast Todd CaponiPodcast Episode DescriptionCold calling - some love it, some hate it, but when did it start? Specifically, when did salespeople start cold canvassing (in-person), and when did they start doing it using the telephone?The answers...
The Origin of “Drummers” & “Bagmen” – The 1800’s
Audio Podcast Todd CaponiPodcast Episode DescriptionAre you responsible for "drumming up business" in your role? Do you "carry a bag" as a salesperson? Do you know where those terms come from? They come from the traveling salespeople of the 1800s. In today's episode,...
Why Sales History Matters – If We Don’t Know It, Are We Doomed To Repeat It?
Audio Podcast Todd CaponiPodcast Episode DescriptionMany view the past-10-plus-the-next-10-years as a period where technology is and will completely change the sales profession. But if we use history as a guide, where technology was changing an awful lot more than it...




0 Comments