Todd’s Videos

Regardless of how you are compensated for a deal, the second you give away anything for free, you’ve driven the buyer to search under stones just like you would in a forest where you just found cash under a stone. Every. Stone. Whether you get paid for it or not....

It’s one thing to celebrate the wins in an organization. We have to do that, especially now when everyone’s remote. But losing is winning, if you lose right. Celebrate the losses for the effort and lessons learned, and you'll find you lose less often, your forecast...

Considering a keynote speaker for your next event, with a science-backed, counterintuitive perspective on how to win more, win faster, and do it with integrity? Here's a quick 1:30 on the problem, the solution, and the transformation through Todd Caponi's...

It's inevitable - what you do or sell will screw up somewhere or for someone. - My family had a boarding facility lose one of our dogs. - And last week, a dealership lost my car while it was there for service! How you handle a crisis says everything about you...and...

My hope: To have learned the lessons for you so you don’t have to, all over again. If you have a book in you, and it’ll help people, get it out! I put them all together into a simple eBook, ~ 50 pages long, but covering the 70 meaty things I learned along the way....

What better way to celebrate Women’s History Month than to explore the pioneer for women in the profession of sales. There was one, you ask? Yes! From my research, I’m convinced I have found THE PIONEER for the development, growth, acceptance, and pride for women...

We spend a lot of time teaching prospecting (and rightly so), and once we're in the sales cycle, we teach a lot on discovery, positioning, presenting and negotiating, which is also important. But, there's this magic coin called "trust" - and when we have them, they...

If you’re going to lose, lose fast, right? We’ve all seen that talked about, and it seems obvious - spend time on the opportunities you SHOULD win. However, we often don’t. And now I’ve come to the realization as to why. Really, three reasons why we tend not to...

The Sales Profession - once trusted, respected and even admired as a profession, now consistently scrapes the bottom of Gallups annual trusted-professions study. To understand how to regain that respect, we must first understand how we had it in the first place,...