Regardless of how you are compensated for a deal, the second you give away anything for free, you’ve driven the buyer to search under stones just like you would in a forest where you just found cash under a stone. Every. Stone.
Whether you get paid for it or not. Whether your company really cares about it or not. Anything valuable to a client given away for free that isn’t reflected in the proposal is a $20 hiding under a rock.
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