In Japan, death row inmates aren’t told what day their execution will take place…until the morning of! They sued, calling it “inhumane”. Right now, many orgs are treating their teams like those inmates. “Will today be the day I’m riffed?” Embrace what you know. Embrace what you don’t know. Create certainty around providing updates and Q&A. Now. With uncertainty abound, what your team doesn’t know WILL hurt you.
Are we “buyer-centric” in name only?
While we so often claim to be buyer-focused in our sales efforts, when you truly look at it, our internal processes and measures are primarily sales-focused. And, what do sellers do? Prioritize what gets measured. Can we take a lesson from 100+ years ago, and revisit...




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