In Japan, death row inmates aren’t told what day their execution will take place…until the morning of! They sued, calling it “inhumane”. Right now, many orgs are treating their teams like those inmates. “Will today be the day I’m riffed?” Embrace what you know. Embrace what you don’t know. Create certainty around providing updates and Q&A. Now. With uncertainty abound, what your team doesn’t know WILL hurt you.
Daily Sales Tip: Selling through a downturn & uncertainty
The short version - how to rethink your messaging, approach and mindset while in a world of uncertainty. Think about it - discretionary spending stops, essential spending gets picked over and risk is reduced - for you, your prospect (as a person), and your prospect...
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