In Japan, death row inmates aren’t told what day their execution will take place…until the morning of! They sued, calling it “inhumane”. Right now, many orgs are treating their teams like those inmates. “Will today be the day I’m riffed?” Embrace what you know. Embrace what you don’t know. Create certainty around providing updates and Q&A. Now. With uncertainty abound, what your team doesn’t know WILL hurt you.
Quit hiding your flaws – and watch the magic happen!
Gartner came out with a study last year revealing that a buyer spends 61% of their purchase process time doing research outside of the 39% of their time spent with you, your competitors or their internal buying groups. That's our fault as sellers. A substantial...




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