I got a new phone. Not really new. It’s over 100 years old. I think about it as a symbol of what’s wrong with sales tech investments today, and the dial-dial-dial mindset. As the new sales tech revolution is upon us, how we think about our tech investments can be the difference between your success or failure – and even the profession.
Are we “buyer-centric” in name only?
While we so often claim to be buyer-focused in our sales efforts, when you truly look at it, our internal processes and measures are primarily sales-focused. And, what do sellers do? Prioritize what gets measured. Can we take a lesson from 100+ years ago, and revisit...




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