Was Mark Twain the Pioneer of Modern Sales Enablement?
Audio Podcast
Todd Caponi
Podcast Episode Description
William Faulkner called him “the father of American literature”. From my research, Mark Twain may also be “the pioneer of sales enablement”. In this first episode, I tell you the story of how Mark Twain saved the Ulysses S. Grant family, turning his book into the 2nd best selling book of all-time (at the time) through creating a sales enablement environment supporting 10,000 salespeople!
Know Someone That Might Like This? Why Not Share!
Know Someone That Might Like This? Why Not Share!
Other Podcasts You Might Enjoy
Women in Sales in the 1800s – Their Stories & Lessons
Women in Sales in the 1800s - Their Stories & Lessons - A hundred years before many (including myself) thought women really entered sales offices in the 1980s, they were traveling America’s railroads, dirt roads, mining towns, and rural communities, selling books...
The Sales Genius of Benjamin Franklin
The Sales Genius of Benjamin Franklin Benjamin Franklin is known as an inventor, printer, scientist, and Founding Father. In this episode, we look at him through a lens he rarely gets credit for - and I had no idea about: sales savant. Turns out, Franklin was a master...
The 1908 Broadway Play That Put Sales on Trial
The 1908 Broadway Play That Put Sales on Trial In 1908, Broadway audiences packed theaters to see The Traveling Salesman, a comedy built on something really familiar - the fact that nobody trusted salespeople. In this episode, I take you through the play, exploring...
0 Comments