Was Mark Twain the Pioneer of Modern Sales Enablement?
Audio Podcast
Todd Caponi
Podcast Episode Description
William Faulkner called him “the father of American literature”. From my research, Mark Twain may also be “the pioneer of sales enablement”. In this first episode, I tell you the story of how Mark Twain saved the Ulysses S. Grant family, turning his book into the 2nd best selling book of all-time (at the time) through creating a sales enablement environment supporting 10,000 salespeople!
Know Someone That Might Like This? Why Not Share!
Know Someone That Might Like This? Why Not Share!
Other Podcasts You Might Enjoy
The First National Salesforce: How Cooke’s Sales Army Saved the Union
The First National Salesforce: How Cooke’s Sales Army Saved the Union You’ve heard about Abraham Lincoln. You’ve heard about Ulysses S. Grant. They’re credited with putting down the rebellion during the Civil War. But there was a forgotten sales master who may have...
Early 1900s Sales Hiring: Timeless, or Taboo?
Early 1900s Sales Hiring: Timeless, or Taboo? We believe we know today the traits it takes to be a successful salesperson, but do we? In the early 1900s, while many of the thoughts were the same as today, there was some "off-limits" thinking as well. In this...
Beyond a Reasonable Doubt: Sales Hasn’t Changed
Episode #50! Beyond a Reasonable Doubt: Sales Hasn’t Changed In this, the 50th episode of The Sales History Podcast, I step into the role of prosecuting attorney to put one bold claim on trial: that the sales profession has changed dramatically in the past decade. My...
0 Comments