Do you often wonder, “Why does a prospect who’s so excited about what we do and the potential impact on their business suddenly decide to stick with their status quo?”
It’s probably not them – it’s more likely YOU.
The journey is more important than the reward! When the journey appears worse than expected or anticipated, the perceived value of the reward is reduced.
Know Someone That Might Like This? Why Not Share!
Know Someone That Might Like This? Why Not Share!
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