Following a call with a group of non-fiction authors, I realized something: - Something punched them in the face that screamed at them: this is important, and the world should know about it. Here's a video about my trigger, and a call to you - if you have a trigger,...

Happy Cyber Monday! Can I ruin the fun of it? When you're buying online - pretend the website is a human being selling to you. What are those sites doing right - and doing wrong - and what lessons can you learn from them? I see 3 big ones, described in the video.

I’m convinced...transparency is as close to a sales elixir as I can find. 👉 The behavioral science says it should. 👉 The data supports the science. 👉 The practical application proves it - with dramatic results. 😳 And the proliferation of reviews and feedback on...