In partnership with Sales Leaders New Zealand, in this talk, Todd Caponi breaks down the science of true sales empathy - how to read minds, and use behavioral science to engage the buying brain...especially during times of uncertainty.

In this episode of Replayz Guest Series, Todd talks about how, backed by science & data, transparency sells better than perfection. This explains why, on a website, a product with an average star rating of 4.2-4.5 sells better than one that's a perfect 5.0. Leading...

When making a decision, our brains subconsciously stack the deck towards the easier path. If you thought “consensus” selling was hard before, imagine how hard consensus buying has become. For a buyer to gain consensus, it’s no longer a matter of walking down the...