A recent find has provided a new perspective on the beginning of telephone cold calling. When you Google it – one article has it beginning…before the telephone was even invented (duh!), and most others point to the 1950s. However, there was a company trying it in 1910! Here are the details…
Sales History: Snake Oil Sales – A quick story about the sales approach at Medicine Shows
Snake Oil sales was just that - often actually selling snake oil as a cure all. But what was in these medicines? Could be anything! Here's a clip from Todd Caponi's interview with John Moore - The Collaborator, telling the story of how sellers (aka, Medicine Men) sold...




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