A recent find has provided a new perspective on the beginning of telephone cold calling. When you Google it – one article has it beginning…before the telephone was even invented (duh!), and most others point to the 1950s. However, there was a company trying it in 1910! Here are the details…
Email Empathy – Do you truly understand your prospect’s inbox?
Traditional approaches to email prospecting are white noise to an executive's inbox. In this video, I try to provide an understanding of what it looks like, why you don't get a response, and what is more likely to be opened.




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