When Did Cold Calling Begin?

Aug 10, 2021 | Podcast

Episode 10

Audio Podcast

Episode 10

Audio Podcast

Todd Caponi

Podcast Episode Description

Cold calling – some love it, some hate it, but when did it start? Specifically, when did salespeople start cold canvassing (in-person), and when did they start doing it using the telephone?

The answers are pretty clear, and what you find in a Google search are NOT the correct answers…clearly. Let’s debunk the false, and get to the truth about where our cold outreach began.

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