Why Sales History Matters – If We Don’t Know It, Are We Doomed To Repeat It?

Jul 27, 2021 | Podcast

Episode 8

Audio Podcast

Todd Caponi

Podcast Episode Description

Many view the past-10-plus-the-next-10-years as a period where technology is and will completely change the sales profession. But if we use history as a guide, where technology was changing an awful lot more than it is today, salespeople will ruin it again. The rise of the telephone, email, even LinkedIn…may have done more harm than good for a profession reliant on its reputation.

In this look back at the rise of technology-enabled sales from the advent of the telephone, we explore the lessons learned from sales’ past as our filter for selecting the sales technologies we leverage in the future.


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