Are We “Buyer-Centric” In Talk Only?

Are We “Buyer-Centric” In Talk Only?

Are We “Buyer-Centric” In Talk Only? AIDA – remember that acronym from 1992’s movie Glengarry Glen Ross? Alec Baldwin addresses the underperforming sales team. AIDA – Attention, Interest, Decision, Action. That acronym? It was born in 1898,...
Sales Leaders, Start Celebrating The Losses!

Sales Leaders, Start Celebrating The Losses!

Losing is winning – if you’re doing it correctly. We already celebrate the wins. We ring the bell. We Slack the team to celebrate. We spend time on the weekly meetings reviewing the key wins and success stories from the week, month and quarter. We create...
Sales Leaders: Celebrate The Losses

Sales Leaders: Celebrate The Losses

It’s one thing to celebrate the wins in an organization. We have to do that, especially now when everyone’s remote. But losing is winning, if you lose right. Celebrate the losses for the effort and lessons learned, and you’ll find you lose less often, your...
Todd Caponi
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