Todd Caponi – The Transparency Sale

Todd Caponi – The Transparency Sale

Considering a keynote speaker for your next event, with a science-backed, counterintuitive perspective on how to win more, win faster, and do it with integrity? Here’s a quick 1:30 on the problem, the solution, and the transformation through Todd Caponi’s...
Context in Sales – Your Ticket to Transparency

Context in Sales – Your Ticket to Transparency

Last week, while taking a little “Spring Break” with my family, I had an incredible Chicago-style hot dog. We had gone on a little hike, and drove up upon this place on our way back. It was a hot dog. It was fantastic. In context. Yesterday was my wedding...
The Four Sales Shifts You MUST Be Making

The Four Sales Shifts You MUST Be Making

Simply put, there are four core areas sales, marketing and leadership have had to shift: 1) Optimizing the message: We are now in a period where we can actually read the minds of our buyers. When the market is on an up-swing, our customers and prospects may be focused...
A Tale of Two Crises: Transparency in a Crisis

A Tale of Two Crises: Transparency in a Crisis

It’s inevitable – what you do or sell will screw up somewhere or for someone. – My family had a boarding facility lose one of our dogs. – And last week, a dealership lost my car while it was there for service! How you handle a crisis says...
Todd Caponi
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