EXPECTATION SETTING, not customer service, is the New Marketing

EXPECTATION SETTING, not customer service, is the New Marketing

Google search “Customer Service is the New Marketing” – and your screen will fill up with articles by that title. I am not buyin’ it! I, instead, believe more that “Expectation Setting is the New Marketing”. Have you ever been to The Weiner Circle in Chicago? By...
Todd Caponi
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