Is Fake Transparency Worse Than No Transparency?
Fake transparency – The worst of all marketing & messaging strategies… What say you? When I started telling people I was writing the book, “The Transparency Sale”, conversations would inevitably turn to, “Hey, Todd, I’ve got an example of a transparent...
Self Scrutiny: Would you buy from you?
When someone shares a picture with you that you’re in: -Who, in the picture, do you look at the longest? Probably yourself. -Who, in the picture, are you the most critical of? We say things to ourselves like, “Wow…I look terrible in this picture.” “I...