B2B Lessons from shopping at Costco

Want to hear me go on a rant about shopping at Costco? 😐 Don’t answer that! 😁

• Being successful does not require you to be perfect.
• Being successful does not require you to be all things to all people.

The truly successful businesses – and people – embrace what they give up to be great at their core. They’re consistent…it’s better to be predictably imperfect than set expectations you cannot meet. Every one of you has quirks, things you wish you were better at, blind spots. Every solution you represent is not perfect for all circumstances. Why can’t we take lessons from the most successful B2C businesses? “Here’s what we don’t do so we can be the best at X” #transparencywins