Surprise & De…De…Dismay? The Path To Dirty Revenue

Surprise & De…De…Dismay? The Path To Dirty Revenue

“Surprise and Delight” marketing. All the rage a few years ago, to the point where you would think you would be experiencing it all time. Instead, “surprise and dismay” seems to be much more prevalent. I ordered a book of 40 paper checks for my...
The Sales Profession Mattered – And Can Again Today

The Sales Profession Mattered – And Can Again Today

The sales profession truly mattered 105 years ago. It can again today. 105 years ago this week (9-14 July, 1916), 3,000 sales professionals gathered in Detroit, Michigan for the first sales conference of its kind – The World Sales Congress. The marquee keynote?...
Transparent Expectation Branding. Why not?

Transparent Expectation Branding. Why not?

Can you “brand” the expectations customers should have in working with you, even if elements of those expectations are negative? Some of the most successful B2C companies in the world leverage expectation branding, both the positive and the negative, to crush their...
Todd Caponi
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