Should we only share the imperfections we believe the prospect won’t care about?
How transparency works in the buying brain I was working with a group of SaaS founders this week, discussing the fundamentals of how transparency works in the buying brain. The idea that, when a website is acting as the salesperson, and we’re buying something of...
The Irony Of The Sales Expiring Discount
The Irony Of The Sales Expiring Discount The Fall has arrived, and sadly, I’ve managed to mangle one of my favorite sweaters. It’s a merino crewneck sweater from Banana Republic – that I accidentally threw in the wash with the rest of my clothes – washed,...
Consensus Selling to the 2020 Remote Consensus Buyer
Consensus selling is hard. Consensus buying is hard. And when everyone is remote, both are infinitely harder. I’ve been preaching that. I’ve written about “Remote Buyer Bias”. Then…it actually happened to me. I’m working with a prospect on a program that...
What Is Success? In Life, and In Sales…
If you’re reading this post, I would argue that you are likely interested in having a purpose in life. To take it a little further – you are probably actuated by having a purpose for your life. Am I right? I mean, my shit isn’t that exciting to read on its own....