Are We “Buyer-Centric” In Talk Only?

Are We “Buyer-Centric” In Talk Only?

Are We “Buyer-Centric” In Talk Only? AIDA – remember that acronym from 1992’s movie Glengarry Glen Ross? Alec Baldwin addresses the underperforming sales team. AIDA – Attention, Interest, Decision, Action. That acronym? It was born in 1898,...
Sales Leaders, Start Celebrating The Losses!

Sales Leaders, Start Celebrating The Losses!

Losing is winning – if you’re doing it correctly. We already celebrate the wins. We ring the bell. We Slack the team to celebrate. We spend time on the weekly meetings reviewing the key wins and success stories from the week, month and quarter. We create...
Context in Sales – Your Ticket to Transparency

Context in Sales – Your Ticket to Transparency

Last week, while taking a little “Spring Break” with my family, I had an incredible Chicago-style hot dog. We had gone on a little hike, and drove up upon this place on our way back. It was a hot dog. It was fantastic. In context. Yesterday was my wedding...
The Four Sales Shifts You MUST Be Making

The Four Sales Shifts You MUST Be Making

Simply put, there are four core areas sales, marketing and leadership have had to shift: 1) Optimizing the message: We are now in a period where we can actually read the minds of our buyers. When the market is on an up-swing, our customers and prospects may be focused...
Todd Caponi
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