Context in Sales – Your Ticket to Transparency
Last week, while taking a little “Spring Break” with my family, I had an incredible Chicago-style hot dog. We had gone on a little hike, and drove up upon this place on our way back. It was a hot dog. It was fantastic. In context. Yesterday was my wedding...
The Four Sales Shifts You MUST Be Making
Simply put, there are four core areas sales, marketing and leadership have had to shift: 1) Optimizing the message: We are now in a period where we can actually read the minds of our buyers. When the market is on an up-swing, our customers and prospects may be focused...
Anxiety, Luck & Performance: There’s Power in Your Mind-State
Do you view yourself as lucky? Unlucky? How are the events of 2020 influencing that self-diagnosis? I never used to be a “power of positive thinking” type of person – but I think I’ve found some reason to be. The research couldn’t be a...
Empathy in Sales – Not to be confused with Sympathy
People llllooooovvvveee to talk about empathy in sales. Especially now! The topic of countless articles and podcast mentions. Empathy is the undisputed champion ability of top performers, right? But what is “empathy” really? If it’s so important, why...