The Sales & Sales Leadership Loneliness Epidemic

The Sales & Sales Leadership Loneliness Epidemic

Loneliness has been “proven worse for health than smoking 15 cigarettes a day…” January 2018: “The issue prompted (UK) Prime Minister Theresa May to appoint a minister for loneliness.” Loneliness raises “levels of stress hormones and inflammation, which in turn can...
Selling through a downturn, STEP 2:  Extreme Focus

Selling through a downturn, STEP 2: Extreme Focus

As we talked about during last week’s virtual “Successfully Selling in Uncertain & Difficult Times” webinar, lessons 1 & 2 that not only align with what buyers are thinking about but which also had a dramatic impact on our results last time around: It was...
Selling through a downturn: Ready or not, here it comes

Selling through a downturn: Ready or not, here it comes

Ready or not, here it comes. Whether it appears justified or logical unfortunately doesn’t matter. Things have tightened up quickly. Is it actually a downturn? Could this spark the start of a recession? Could it be even worse? On the other hand, could it be over...
How not to sell like the World Health Organization

How not to sell like the World Health Organization

“Coronavirus is a threat, not because of what we’ve seen already, but because of the uncertainty around it. As of yet, we don’t have a vaccine and don’t have over-the-counter medications to fight it. Be vigilant. Wash your hands. If...
Transparency with Context: How Your Negatives Sell

Transparency with Context: How Your Negatives Sell

Breaking news: Amazon made a mistake. Before I explain, let’s start with this question: Has a 1-star review on a product ever driven you to actually buy the product? It just happened to me. I was evaluating a piece of software, and the 1-star review that did it...
Todd Caponi
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