EXPECTATION SETTING, not customer service, is the New Marketing

EXPECTATION SETTING, not customer service, is the New Marketing

Google search “Customer Service is the New Marketing” – and your screen will fill up with articles by that title. I am not buyin’ it! I, instead, believe more that “Expectation Setting is the New Marketing”. Have you ever been to The Weiner Circle in Chicago? By...
Who is the hero in your presentations?

Who is the hero in your presentations?

Who is the hero in the stories you tell prospects? My wife & I went to an event on Saturday evening. While mingling about, there was a guy who clearly was his own biggest fan. Everything out of his mouth was about…him. He was the hero of his own stories, and...