Is Fake Transparency Worse Than No Transparency?

Is Fake Transparency Worse Than No Transparency?

Fake transparency – The worst of all marketing & messaging strategies… What say you? When I started telling people I was writing the book, “The Transparency Sale”, conversations would inevitably turn to, “Hey, Todd, I’ve got an example of a transparent...
Self Scrutiny: Would you buy from you?

Self Scrutiny: Would you buy from you?

When someone shares a picture with you that you’re in: -Who, in the picture, do you look at the longest? Probably yourself. -Who, in the picture, are you the most critical of? We say things to ourselves like, “Wow…I look terrible in this picture.” “I...
Sales Confidence: It smells & it’s contagious.

Sales Confidence: It smells & it’s contagious.

A key function of the role of a leader or as a salesperson is the “transfer of confidence”. Leaders transfer confidence to sellers. Sellers transfer confidence to their potential clients. In other words, confidence is everything – and sales enablement plays a...
EXPECTATION SETTING, not customer service, is the New Marketing

EXPECTATION SETTING, not customer service, is the New Marketing

Google search “Customer Service is the New Marketing” – and your screen will fill up with articles by that title. I am not buyin’ it! I, instead, believe more that “Expectation Setting is the New Marketing”. Have you ever been to The Weiner Circle in Chicago? By...
Todd Caponi
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