When “Transparency” Goes Wrong
I’m often asked, “When does transparency go wrong?” The simple answer is – there’s a difference between positioning your solutions as being (as Tyra Banks calls it) “flawsome” versus positioning as though you suck. Remember, when a website is acting as the...
Why you should STOP sending your customers a request for feedback after they’ve had a problem!
First, let’s start with something a little counterintuitive. At Starbucks this week, I placed a mobile order, picked up the drinks for me & my wife, and when I got home I realized my wife’s drink was made incorrectly. So, I had to find a customer...
“Do you love to win, or hate to lose?” – How to Crush This Interview Question Like a Nerd!
I was first asked the question during an interview way back in 2001, “Do you love to win, or hate to lose?” After my meandering response, the interviewer explained that the answer he was looking for is, summarized, “True winners in sales always expect to win, and...
Why Don’t I Get More Voicemails? – and…a TrustRadius Study That Should Rock Your World!
Topics: Why Don’t I Get More Voicemails?: A vibrant discussion took place on LinkedIn. See below for the details. A Study That Should Rock Your World: If you’re in sales or marketing, TrustRadius’ recently released study on the current state of buyer...