Magnetizing your conference booth the counterintuitive way

Magnetizing your conference booth the counterintuitive way

Is it still a good idea to staff your conference booth with salespeople? By now we all know that, as human beings, we’re wired to resist being “sold to”. We want to be in control, want to choose what we evaluate, and want to be able to confidently predict what our...
What happens when the learning stops?

What happens when the learning stops?

Over the weekend, I saw a post on LinkedIn from a long-time veteran of sales. It started in all caps, questioning why anyone cares about books like The Challenger Sale, SPIN Selling or any others – as he hasn’t read any, not knowing what they were until he...
Career Decision Making for Improved Focus & Reduced Regret

Career Decision Making for Improved Focus & Reduced Regret

Watching the post-game interview with Rob Gronkowski reminded me of some career advice I received ten years ago, which I believe has served me well ever since. Never make a decision regarding super important things like your career during emotionally charged times...
Writing a Book – Worth it so far!

Writing a Book – Worth it so far!

Just wanted to thank everyone for the incredible feedback on the book so far. Seriously – it’s humbling. To spend a year writing, editing, proofing, getting endorsements, then sweating out whether it’s going to blow or not, the fact that people are getting real...
Todd Caponi
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