How Transparency & Empathy Can Be Your Superpower: New Zealand Sales Leaders
In partnership with Sales Leaders New Zealand, in this talk, Todd Caponi breaks down the science of true sales empathy – how to read minds, and use behavioral science to engage the buying brain…especially during times of uncertainty.
Transparency Sells Better Than Perfection! – Todd Caponi
In this episode of Replayz Guest Series, Todd talks about how, backed by science & data, transparency sells better than perfection. This explains why, on a website, a product with an average star rating of 4.2-4.5 sells better than one that’s a perfect 5.0....
Remote Buyer Bias in Sales – The Journey is as important as the reward.
When making a decision, our brains subconsciously stack the deck towards the easier path. If you thought “consensus” selling was hard before, imagine how hard consensus buying has become. For a buyer to gain consensus, it’s no longer a matter of walking down the...
Sales History: Snake Oil Sales – A quick story about the sales approach at Medicine Shows
Snake Oil sales was just that – often actually selling snake oil as a cure all. But what was in these medicines? Could be anything! Here’s a clip from Todd Caponi’s interview with John Moore – The Collaborator, telling the story of how sellers...