FAFO in Sales – the Role & Impact of Trust

May 14, 2025 | Video

FAFO in Sales – the Role & Impact of Trust

Just for fun, and inspired by the great Rob Skaer, who famously discusses the FAFO chart, I decided to take a fresh look at my chart on trust.

  • Mislead a customer.
  • Hide the truth.
  • Bash your competitor.
  • Bate & switch.

When you f-around in sales, trust erodes, win rates go down, the customer now feels the need to do more homework beyond your claims, and your cycles lengthen. In other words…you find out. 🙂

0 Comments

Other Videos You Might Enjoy

Sales Melon – The Commercial

Sales Melon – The Commercial

Sales Melon - The Commercial | I was asked to create a 30-second commercial for my business, and told to "make it funny". Here was my attempt. Don't judge... 🙂

read more
Todd Caponi
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.