FAFO in Sales – the Role & Impact of Trust

May 14, 2025 | Video

FAFO in Sales – the Role & Impact of Trust

Just for fun, and inspired by the great Rob Skaer, who famously discusses the FAFO chart, I decided to take a fresh look at my chart on trust.

  • Mislead a customer.
  • Hide the truth.
  • Bash your competitor.
  • Bate & switch.

When you f-around in sales, trust erodes, win rates go down, the customer now feels the need to do more homework beyond your claims, and your cycles lengthen. In other words…you find out. 🙂

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Todd Caponi
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