- When I tell the story of sharing with a client what we give up…and that they may really care about…to be great at our core, I often get a “wow, Todd, that was bold!” I truly believe it would have been bolder…and maybe a lot less smart…not to! Here’s why!
Your Grandpa was better than you at forecasting.
Your Grandpa was better than you at forecasting. Todd Caponi, sales historian and author of "The Transparency Sale" explains why modern sales forecasting isn't as good as it used to be - and what we can learn from our sales ancestors. Spoiler alert: It's all about the...




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