Pioneering Women in Sales: Barbara Pletcher

 

Some individuals from sales history moved mountains – and nobody knows about them today! This time, I wanted to highlight one from the 1970s & 1980s – Barbara Pletcher. She noticed a void in the development of women for the boardroom, and it started with sales skills.

I found her story really compelling. The way she thought about raising the bar for all is brilliant. Here’s her story…

@saleshistorian on Instagram – daily quotes, pics & comics from the past
@saleshistorian on X – daily quotes, pics & comics from the past
The Transparent Sales Leader – The book on revenue leadership includes several quotes and lessons from past sales.
The Transparency Sale – the first book, (ironically) named one of the top 100 sales books of all time.

Todd Caponi
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