The Sales History Podcast
Sales Education in College – Pervasive, Disappeared, and Now It’s Back!
Audio Podcast Todd CaponiPodcast Episode DescriptionWe so often hear and see people proclaiming that "Sales should be taught in college". Well, it was...and in high school, too, back in the early 1900's. The most prominent universities in the country (Harvard,...
1920’s Telling of “The History of Sales”
Audio Podcast Todd CaponiPodcast Episode DescriptionImagine, it's 1920, and someone is sitting around asking themselves, "I wonder what the history of sales is". They do the homework, then they write about it. Well, I found it. And in this episode, I summarize it -...
The 1st World Sales Congress & An Admired Profession
Audio Podcast Todd CaponiPodcast Episode Description105 years ago - the sales profession was not only respected & trusted, it was admired! As evidence, the first World Sales Congress was taking place in Detroit, keynoted by the President...in the middle of a...
The Modern History of Women in Sales & Lucinda Prince
Audio Podcast Todd CaponiPodcast Episode Description"Salesmanship" - a pervasive word at the time, but that doesn't necessarily mean women didn't play a prominent role in the profession 100+ years ago. And even more amazing, in this episode, I tell the story of...
Was Mark Twain the Pioneer of Modern Sales Enablement?
Audio Podcast Todd CaponiPodcast Episode DescriptionWilliam Faulkner called him “the father of American literature”. From my research, Mark Twain may also be “the pioneer of sales enablement”. In this first episode, I tell you the story of how Mark Twain saved the...
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