The Sales History Podcast
When Did Cold Calling Begin?
Audio Podcast Audio Podcast Todd Caponi Podcast Episode Description Cold calling – some love it, some hate it, but when did it start? Specifically, when did salespeople start cold canvassing (in-person), and when did they start doing it using the telephone?...
The Origin of “Drummers” & “Bagmen” – The 1800’s
Audio Podcast Todd Caponi Podcast Episode Description Are you responsible for “drumming up business” in your role? Do you “carry a bag” as a salesperson? Do you know where those terms come from? They come from the traveling salespeople of...
Why Sales History Matters – If We Don’t Know It, Are We Doomed To Repeat It?
Audio Podcast Todd Caponi Podcast Episode Description Many view the past-10-plus-the-next-10-years as a period where technology is and will completely change the sales profession. But if we use history as a guide, where technology was changing an awful lot more...
The Story of Arthur Sheldon – The G.O.A.T. of Sales Philosophers
Audio Podcast Todd Caponi Podcast Episode Description If there was a Hall of Fame of sales thought leaders & pioneers, who would you put in it? Zig Ziglar? Dale Carnegie? Brian Tracy? Who else? Arthur Sheldon needs to be on that list – I’d argue...
The Weird (by Today’s Standards) Sales Methodologies of the Early 20th Century
Audio Podcast Todd Caponi Podcast Episode Description Phrenology. Physiognomy. Graphology = A couple of the sales methodologies of 100 years ago that may sound really strange to us today, but were embraced and pervasive back then. So pervasive, the Ford Motor...
Sales Education in College – Pervasive, Disappeared, and Now It’s Back!
Audio Podcast Todd Caponi Podcast Episode Description We so often hear and see people proclaiming that “Sales should be taught in college”. Well, it was…and in high school, too, back in the early 1900’s. The most prominent universities in...
1920’s Telling of “The History of Sales”
Audio Podcast Todd Caponi Podcast Episode Description Imagine, it’s 1920, and someone is sitting around asking themselves, “I wonder what the history of sales is”. They do the homework, then they write about it. Well, I found it. And in this...
The 1st World Sales Congress & An Admired Profession
Audio Podcast Todd Caponi Podcast Episode Description 105 years ago – the sales profession was not only respected & trusted, it was admired! As evidence, the first World Sales Congress was taking place in Detroit, keynoted by the President…in the...
The Modern History of Women in Sales & Lucinda Prince
Audio Podcast Todd Caponi Podcast Episode Description “Salesmanship” – a pervasive word at the time, but that doesn’t necessarily mean women didn’t play a prominent role in the profession 100+ years ago. And even more amazing, in this...
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