Can B2B companies brand expectations like B2C? Why not? Here's a ~ 3 minute video discussing IKEA, and how B2B may be able to learn how to brand expectations to disarm and crush their competition, streamline their pipeline, win more often at a lower cost of sales, and...

While we so often claim to be buyer-focused in our sales efforts, when you truly look at it, our internal processes and measures are primarily sales-focused. And, what do sellers do? Prioritize what gets measured. Can we take a lesson from 100+ years ago, and revisit...

I've been asked this question of so many recently: "We just can't hire fast enough. With so many open sales roles in our company, what would you do to fill them?" Here's the data as to why an immediate shift is required, and what I would do if it were my company right...