Selling During World War I: Selling With Purpose

What would it be like to be a salesperson during a World War? Well, it’s happened twice, and in this episode, we explore the lens by which salespeople were asked to do their jobs during World War I.

It’s an incredible example of selling with a higher purpose beyond just hitting a quota and receiving a commission check…

@saleshistorian on Instagram – daily quotes, pics & comics from the past
The Transparent Sales Leader – The book on revenue leadership includes several quotes and lessons from past sales.
The Transparency Sale – the first book, (ironically) named one of the top 100 sales books of all time.

COMING IN JANUARY OF 2026 – Four Levers Negotiating – chock full of history quotes, too…pre-order now.