Stories from the 1910s – The First B2C & B2B Cold Calling Campaigns!
Audio Podcast
An amendment to Season 1, Episode 10’s episode on “When Did Cold Calling Begin?”, this episode tells of two newly found stories – of the first found (so far) B2C telephone cold calling campaign in 1910, and the first found B2B telephone cold calling campaign from 1914.
The success rate, the scripting, the analysis of numbers and the foundational technique is so amazing, given much is what we still teach today – albeit there was a transparency faux pas in the B2B story you’ve got to hear.
(h/t Jeffrey Blackwell)
Other Podcasts You Might Enjoy
What History Got Right: Setting Sales Quotas
“It is far better that the quota be right than that it be simple.” – 1926 Something odd struck me as I was investigating the origins of quotas and variable compensation. 75-100 years ago, organizations did MUCH MORE with MUCH LESS data. Today, not sure anyone could...
The Greatest Sales Books Of All Time – The Snubs
The Greatest Sales Books Of All Time - The Snubs Every "greatest sales book of all time" listing has its share of "snubs", or books that should be on it that aren't. Even worse...I have yet to find a list that hasn't snubbed an entire era! In this episode, I highlight...
What Was The First Sales Methodology?
What was the first sales methodology? In another case of a misguided Google result, it's time to set another record straight. What was the first "modern" sales methodology? What was it? Who developed it? And why did it serve as a baseline for so many companies...
0 Comments