The History of Honesty and Transparency in Sales
Audio Podcast
“If the truth won’t sell it, don’t sell it.” – the words of Arthur Dunn from 1919. In the early 20th century, the sales profession embraced a culture of honesty & transparency. In today’s episode:
- We start with an amazing passage from Baltasar Gracian from his 1647 book, The Art of Worldly Wisdom.
- We explore the brilliant quotes and minds of that period as it relates to honesty in sales.
- Then, we put a bow on it by theorizing on why the sales profession sits at the bottom of Gallup’s annual “Trusted Professions” list – and why honesty is the key to regaining our admiration.
Other Podcasts You Might Enjoy
Why Sales History Matters – If We Don’t Know It, Are We Doomed To Repeat It?
Audio Podcast Todd CaponiPodcast Episode DescriptionMany view the past-10-plus-the-next-10-years as a period where technology is and will completely change the sales profession. But if we use history as a guide, where technology was changing an awful lot more than it...
The Story of Arthur Sheldon – The G.O.A.T. of Sales Philosophers
Audio Podcast Todd CaponiPodcast Episode DescriptionIf there was a Hall of Fame of sales thought leaders & pioneers, who would you put in it? Zig Ziglar? Dale Carnegie? Brian Tracy? Who else? Arthur Sheldon needs to be on that list - I'd argue ahead of all three!...
The Weird (by Today’s Standards) Sales Methodologies of the Early 20th Century
Audio Podcast Todd CaponiPodcast Episode DescriptionPhrenology. Physiognomy. Graphology = A couple of the sales methodologies of 100 years ago that may sound really strange to us today, but were embraced and pervasive back then. So pervasive, the Ford Motor Company...
0 Comments