The History of Honesty and Transparency in Sales
Audio Podcast
“If the truth won’t sell it, don’t sell it.” – the words of Arthur Dunn from 1919. In the early 20th century, the sales profession embraced a culture of honesty & transparency. In today’s episode:
- We start with an amazing passage from Baltasar Gracian from his 1647 book, The Art of Worldly Wisdom.
- We explore the brilliant quotes and minds of that period as it relates to honesty in sales.
- Then, we put a bow on it by theorizing on why the sales profession sits at the bottom of Gallup’s annual “Trusted Professions” list – and why honesty is the key to regaining our admiration.
Other Podcasts You Might Enjoy
Death of a Salesman?
Death of a Salesman? We've heard it all before - the "death of" this, and the "demise of" that as it relates to the sales profession. Everything is dead, right? Well, like so many other sales-related things, this concept isn't new, either. Experts have been casting...
Discounting & Price Cutting: History, Commentary, and Unbreakable Habit?
Discounting & Price Cutting: History, Commentary, and Unbreakable Habit? Let’s explore sales discounting…it’s history, commentary, and why we haven’t been able to break this terrible habit. It's a problem that's as prominent and as recognized today as it was in...
10 Mottos For Being Your Best – Circa 1937
10 Mottos For Being Your Best - Circa 1937 In 1937, Paul W. Ivey released a second edition of his book, Salesmanship Applied. Chapter 6 is one of my favorites from my collection of books from 75+ years ago. Want to be the best version of you? Instead of recreating the...
0 Comments