Transparency On Demand – The Caponi Express (Ummm…get it?)
When I wrote my first book, The Transparency Sale, I honestly thought it might suck. I’d never written a book before, but I had a revelation that I felt strongly compelled to share.
Transparency sells better than perfection. The research. The data. The practical application. They were all SCREAMING that when we lead with our shortcomings, what a competitor may do better than us, sharing downsides, risks, and even pricing, all resulted in…
- Faster sales cycles: We don’t buy when we are convinced, we buy when we can predict. Transparency helps the buyer predict.
- Higher win rates: Our most valuable resource we have to convert to revenue is our time. Transparency qualifies in better, qualifies out faster, and makes it harder on our competitors to message against us.
- Less losses to the status quo.
- More customers who not only buy, but stay, buy more and advocate for us and our solutions.
- Faster and lasting trust.
- …and so much more. Like actually feeling good about your profession!
There is no magic bullet in sales, but when we implemented optimized messaging and positioning embracing transparency, ALL OF THE ABOVE HAPPENED.
I can’t believe how this has all taken off. I originally figured I’d write the book, my friends would congratulate me, and three months later I’d be running a revenue organization again.
The opposite has happened. It won three awards. It’s still selling like crazy. And, it’s currently listed by Book Authority as one of the best sales books of all time!
Like a lunatic, I wrote a second book, The Transparent Sales Leader.
I now speak and teach on the power of transparency – for good, not evil. Applied to not only your messaging and positioning, but the most popular thing I teach is transparent negotiations. I also do workshops taking the concepts from the new book to leadership teams – the structure of leadership, optimized by science, with an entire section on the science of intrinsic inspiration.
The Caponi Express
I’ve been saying “no” a lot:
- I don’t offer live 1-on-1 consulting, coaching or classes.
- The investment doesn’t make sense for really small teams (< 9 people)
- I do most of my work in the US. While I’ve done some in-person events in Europe (I’m teaching in London in mid January) and taught lots of international virtual programs, it’s been hard to spread that out and scale.
I decided that it was time to offer my classes in eLearning format. Pieced-up classes, where I teach you the fundamentals on a subject, give you the associated worksheets, examples, homework on how to implement, and hopefully do it in a head-slapping, “of course I should be doing this” type of way.
I just released my first class – Turn Transparency into your Revenue Superpower. An hour class, teaching you the simple fundamentals of how we engage, prioritize, decide, then ultimately buy. We dig into examples of how the best B2C brands in the world use that information for good, not evil, then the research and application as to how you can do it in B2B. There’s a worksheet download, a quiz at the end, and a few examples you can learn from, too!
The “Introductions and Outcomes” first video is free to check out.
11 mini lessons rolled into one course. One time purchase…where you can keep going back over and over again.
It’s now available.
Maybe you have some allocation of funds you can spend, individually, on your own professional development. Maybe you have a small team, and you want to teach them the fundamentals of transparency without paying a speaker fee.
I’m working on more programs. Yes, I’m going to:
- Create an on-demand class for Transparent Negotiations once I work out the kinks.
- Create an on-demand class for Transparent Leadership – the structure optimized by science
- Create an on-demand class for Buyer-Centric Forecasting – which was insanely accurate in my last role.
- Create an on-demand class for The Presentation Choreography – how to choreograph your presentations like a reality makeover TV show, that tells a great story, brings people together, and makes your customer the hero…not you.
- …and so many more.
The first class is just $149. And, for the first month, here’s a $50 coupon. Use the coupon code 50BUCKAROOS through January 15th, 2023.
Head on over to http://caponiexpress.com/, or just click the button below. Don’t forget the coupon code!
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