In Japan, death row inmates aren’t told what day their execution will take place…until the morning of! They sued, calling it “inhumane”. Right now, many orgs are treating their teams like those inmates. “Will today be the day I’m riffed?” Embrace what you know. Embrace what you don’t know. Create certainty around providing updates and Q&A. Now. With uncertainty abound, what your team doesn’t know WILL hurt you.
What may be causing your loss to the status quo? The journey…
Do you often wonder, "Why does a prospect who's so excited about what we do and the potential impact on their business suddenly decide to stick with their status quo?" It's probably not them - it's more likely YOU. The journey is more important than the reward! When...
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