hat may be causing your loss to the status quo? The journey...

What may be causing your loss to the status quo? The journey…

Jan 1, 2021 | Video

Do you often wonder, “Why does a prospect who’s so excited about what we do and the potential impact on their business suddenly decide to stick with their status quo?”

It’s probably not them – it’s more likely YOU.

The journey is more important than the reward! When the journey appears worse than expected or anticipated, the perceived value of the reward is reduced.

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