Clinical Empathy – Where Doctor & Selling Skills Collide

Clinical Empathy – Where Doctor & Selling Skills Collide

Have you heard this comparison before? Salespeople are a lot like doctors. You uncover pain – doing so through thoughtful discovery and listening. You prescribe a potential solution to their pain based on your diagnosis. The client is looking for a remedy....
Transparency – The Closest Thing To A Sales Elixer!

Transparency – The Closest Thing To A Sales Elixer!

I’m convinced…transparency is as close to a sales elixir as I can find. 👉 The behavioral science says it should. 👉 The data supports the science. 👉 The practical application proves it – with dramatic results. 😳 And the proliferation of reviews and feedback...
Transparency: As close to a sales elixir as I can find…

Transparency: As close to a sales elixir as I can find…

Transparency sells better than perfection. Yes – I’m biased. I know there’s no silver bullet, but I wake up every day thinking this idea of leading with transparency is as close to one as it gets. The behavioral science says so. There’s a reason why we all read...
Todd Caponi
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