If Goldfish Had iPhones: Capturing & Maintaining Attention
I guess you could call this ironic: In the midst of working on a proposal for a client, I received a LinkedIn notification. The next thing you know, I became sidetracked – researching the subject of “attention”. Attaining and maintaining attention: Nothing...
Cyber Monday Lessons For the B2B Salesperson
Happy Cyber Monday! Can I ruin the fun of it? When you’re buying online – pretend the website is a human being selling to you. What are those sites doing right – and doing wrong – and what lessons can you learn from them? I see 3 big ones,...
Cyber Monday Lessons For The B2B Salesperson
Today is a huge day for the salesperson-in-the-form-of-a-website. i.e., the online retailer. For you, the salesperson-in-the-form-of-a-human-being, there are lessons to learn from what they are getting right…and getting wrong today! I believe there are three big...